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Customer Insights for the enterprise
A single customer view, across business units that do not want to share one
Overview
Most enterprises have attempted this at least once. The technology was rarely what defeated it. What defeats it is that four business units each own part of the relationship, each have a definition that suits their reporting, and none have an incentive to adopt somebody else's.
What's Included
- An entity resolution capability
- A governed customer data model
- Consent and preference at the centre
- Access controls by purpose
- Ask who owns the customer
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