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Personalised Recommendations for the enterprise
Personalisation at scale, and the governance it now requires
Overview
Enterprise personalisation is no longer principally an engineering question. It is a consent question, a fairness question and a brand-safety question, and the organisations getting into difficulty are the ones that treated it as a recommendation engine procurement.
What's Included
- A consent-aware architecture
- Fairness assessment
- Brand and content safety
- A measurement standard
- Ask whether personalisation has ever been measured against a holdout
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